ACLU New Hampshire Cannabis Legalization Campaign

For the 2023 legislative session, I conceptualized and designed social media graphics and wrote copy for the ACLU of New Hampshire's cannabis legalization campaign.

The client was looking for a fun, funky, 1970s look and feel that was tongue-in-cheek but also educated and urged constituents to take action.

ACLU New Hampshire Primary Voting Campaign

For the 2022 New Hampshire primary, our client wanted a simplistic but stylish campaign that concisely communicated the importance and urgency of voting to Granite Staters.

The result was a package of social media graphics and copy that covered topics from straightforward voter registration information to how to vote if you have been formerly incarcerated.

ACLU New Hampshire LGBTQ+ Rights Campaign

In March of 2022, we were alerted of a new LGBTQ+ conversion therapy bill that Republican lawmakers in New Hampshire were quietly sponsoring.

We immediately got to work, and I began designing calls to action for social media and writing explainer posts that outlined the harmful effects the bill would have on queer youth across the Granite State.

Four more bills would pop up during the legislative session targeting the LGBTQ+ community, all of which we needed to inform audiences about and inspire them to contact their lawmakers.

Our campaign efforts garnered over 50,000 impressions, 8,000 social media engagements, 2,000 petition signatures, and five defeated bills.

Roadmap to Health Social Media Rebrand

Our healthcare client was previously posting stock images to their social media accounts and was having difficulty maximizing their potential online.

I embarked on a brand refresh that included font exploration, a new color palette, and a brand and style guide outlining the new vision for our client's digital presence.

The result was an updated, modern take on healthcare content that was easy to read, fun, and colorful while capturing the tone and spirit of our client's existing brand.

Celebrating International Women’s Day with EF Education First

In a joint effort with our creative studio team in Hong Kong and branded content team in Boston, we developed a video campaign that showcased how women can explore and empower themselves across EF’s suite of 17 global products and services.